Mandarin House: Brand Reach
Established in 2004, Mandarin House is a pioneer of the Chinese language industry. Set up to provide a more personal, flexible alternative to universities, Mandarin House was the first private Chinese school in China to develop its own structured, holistic curriculum based on the fundamental principle of providing real-life Chinese communication training. Once again, Mandarin House was also the first to do the same with junior courses offering China’s first summer camps and self-developed junior curriculum also focused on real-life Chinese.
Our managing director, Ms. Jasmine Bian was the first person to introduce to China the widely accepted operation model for group class programs seen in private schools across China today, for example one can see that the majority of China’s private schools share the same course start dates, 4 week levels and similar programs to Mandarin House.
Mandarin House is also leading the industry in terms of quality and international recognition. As China’s only school to be accredited by the International Association of Language Centres (IALC), Mandarin House has proven it has reached international quality standards for its curriculum, teaching staff, venue and operations. Moreover, the Mandarin House Shanghai School hosted the 2011 IALC workshop; China’s largest ever language abroad event, showcasing the school to nearly 300 language professionals worldwide to great praise and acclaim. Other recognitions include those by Bildungsurlaub (German governments) and CSN (Swedish government).
Mandarin House is also a former winner of our industry’s highest honour in receiving Study Travel Magazine’s ‘World Language Provider of the Year’ in 2009 and a shortlisted nominee every other year since 2008. This is in recognition of the outstanding service we have provided to our students and overseas referral network consisting of 100’s of cooperative partners.
Mandarin House’s students are split between local expatriates, employees of our corporate clients and overseas students that come specifically to China to study at our school. Each year, our schools in the city centres of Beijing and Shanghai as well as through our teacher network throughout China receive around 2,000 students from 50-70 nationalities. We have around 200 teachers, all trained at Mandarin House with a combined average teaching Chinese to foreigners experience of 5,000 hours.
Programs at Mandarin House include group classes for a minimum of 8 sub-levels of Chinese competency, private lessons, business Chinese, HSK preparation, work experience, junior summer camps, study tours and more. We also offer modern accommodation options and other living services to our students too.
Mandarin House has a separate Education Department for the publication and revision of our teaching materials and curriculum, teacher training and content development. They have been responsible in ensuring our curriculum has been brought into line with both the new HSK levels and European CEF levels.
Unlike other schools, Mandarin House also has a separate VIP department dedicated to servicing our 100+ company partners with their expatriate language training that include household names such as Unilever, Nike, GM and many, many more.
Looking to the future, Mandarin House is just beginning a stage of major expansion with new schools planned for Guangzhou and other cities in AND outside of China.
美和漢語企業(yè)介紹
作為對外漢語教育行業(yè)的領(lǐng)先者和佼佼者，美和漢語（Mandarin House）開辦于2004年，旨在提供個(gè)性化、多樣性的對外漢語教學(xué)服務(wù)。美和漢語是國內(nèi)為數(shù)不多的最早設(shè)立的專注于對外漢語教育的私立語言學(xué)校，以提供真實(shí)的中文語言交流環(huán)境為基礎(chǔ)，建立并發(fā)展了獨(dú)立自主的教學(xué)模式。另外，美和還為前來中國參加夏令營的海外青少年學(xué)生提供精彩紛呈的暑期漢語游學(xué)項(xiàng)目。
美和漢語的董事長卞佳女士（Ms. Jasmine Bian）是將廣為國際推崇的小班晉級制教學(xué)體系介紹到中國的第一人，運(yùn)用在對外漢語的教學(xué)領(lǐng)域，此種課程模式如今在國內(nèi)得到普遍認(rèn)同，并為大多數(shù)中文私立學(xué)校所借鑒采用。美和獨(dú)特領(lǐng)先的課程模式主旨為四周晉級模式（即每四周完成1-12級對應(yīng)的1個(gè)級別水平的漢語學(xué)習(xí)體系）。
在教學(xué)品質(zhì)上，美和漢語也引領(lǐng)行業(yè)標(biāo)準(zhǔn)，并贏得廣泛的國際認(rèn)可。作為唯一通過IALC認(rèn)證（International Association of Language Centres）的中國語言學(xué)校，美和漢語已用實(shí)力證明其課程體系、教師團(tuán)隊(duì)、校區(qū)規(guī)模和運(yùn)營規(guī)范度完全達(dá)到了國際水準(zhǔn)。另外，作為中國對外漢語領(lǐng)域重大的事件，美和漢語成功舉辦了2011年度IALC年會，向來自全球近300位語言行業(yè)專家展示了其實(shí)力，并獲得了高度贊譽(yù)。美和漢語的品質(zhì)還得到了來自德國政府、瑞典政府的認(rèn)可。
美和漢語自2008年起，連續(xù)四年被《英國學(xué)習(xí)旅行雜志》提名‘年度最佳世界語言服務(wù)提供商’，并于2009年榮獲該獎(jiǎng)項(xiàng)。這也是接受我們教學(xué)服務(wù)的廣大學(xué)員和海外近200家合作伙伴對我們提供杰出服務(wù)的認(rèn)可。
美和漢語的學(xué)員由兩大部分組成，分別是來自企業(yè)客戶的外派駐地員工和特地來中國學(xué)習(xí)漢語的海外學(xué)生。每年，我們在上海、北京兩所學(xué)習(xí)中心以及遍布全國的教師團(tuán)隊(duì)為近70個(gè)國家2000名外籍學(xué)生提供了認(rèn)真嚴(yán)謹(jǐn)卓越出色的漢語教學(xué)服務(wù)。我們擁有近200位受過專業(yè)培訓(xùn)的對外漢語老師，這些老師平均授課時(shí)長在5000小時(shí)以上。
美和漢語學(xué)校同時(shí)開設(shè)的課程不少于8個(gè)級別，為廣大的外籍學(xué)生提供了小班化授課、個(gè)性化一對一授課、商務(wù)漢語授課、HSK水平考試輔導(dǎo)課、職場實(shí)用課、少年夏令營、游學(xué)團(tuán)等。我們也為學(xué)生提供安全現(xiàn)代化的住宿、生活起居等服務(wù)項(xiàng)目。
美和漢語擁有獨(dú)立的教學(xué)教研部，負(fù)責(zé)課程大綱、課件的編撰，自主教材的修訂，教師團(tuán)隊(duì)的培訓(xùn)以及教研工作。教學(xué)部負(fù)責(zé)課程內(nèi)容始終保持與HSK水平考試標(biāo)準(zhǔn)、歐盟CEF語言體系、美國ACTEL標(biāo)準(zhǔn)的一致性。
與其他學(xué)校不同，美和漢語還組建了獨(dú)立的VIP部門，負(fù)責(zé)向我們的上百家大型企業(yè)客戶外籍高管、外交官等重要人士提供漢語培訓(xùn)服務(wù)，這些客戶包括家喻戶曉的聯(lián)合利華、耐克、通用汽車、以及聯(lián)合國官員、總統(tǒng)家人等等。
展望未來，美和漢語正在進(jìn)行較大規(guī)模的擴(kuò)張計(jì)劃，準(zhǔn)備在廣州、成都和其他省會以及海外知名大都會城市開設(shè)學(xué)習(xí)中心。
美和的使命：傳播中國文化，讓世界了解中國！
美和的愿景：成為遍布全球、最受信賴的漢語教育機(jī)構(gòu)！
美和的價(jià)值觀：充滿激情與愛心的服務(wù)，不斷的努力與創(chuàng)新，快樂的工作學(xué)習(xí)，實(shí)現(xiàn)永遠(yuǎn)的雙贏！
辦公地址一：上海市黃浦區(qū)漢口路650號亞洲大廈12樓
辦公地址二：上海市長寧區(qū)仙霞路137號盛高國際大廈1203室
