康師傅控股有限公司（「本公司」）及其附屬公司（「本集團(tuán)」）主要在中國從事生產(chǎn)和銷售方便面、飲品及方便食品。本集團(tuán)于1992年開始生產(chǎn)方便面，并自1996年起擴(kuò)大業(yè)務(wù)至方便食品及飲品；2012年3月，本集團(tuán)進(jìn)一步拓展飲料業(yè)務(wù)范圍，完成與PepsiCo中國飲料業(yè)務(wù)之戰(zhàn)略聯(lián)盟，開始獨(dú)家負(fù)責(zé)制造、灌裝、包裝、銷售及分銷PepsiCo于中國的非酒精飲料。目前本集團(tuán)的三大品項(xiàng)產(chǎn)品，皆已在中國食品市場占有顯著的市場地位。據(jù)AC Nielsen 2013年12月零售市場研究報告的調(diào)查結(jié)果顯示，以銷售量為基準(zhǔn)，在2013年1月-12月本集團(tuán)于方便面、即飲茶、包裝水、整體果汁及蛋卷的市場占有率分別為44.1%、51.8%、23.6%、25.9%及19.8%，穩(wěn)居市場領(lǐng)導(dǎo)地位；據(jù)Canadean 2013年12月數(shù)據(jù)顯示，百事碳酸飲料2013年銷售量市占以31.8%居市場第二位。「康師傅」作為中國家喻戶曉的品牌，經(jīng)過多年的耕耘與積累，深受中國消費(fèi)者喜愛和支持。
本集團(tuán)不斷完善遍布全國各地的銷售網(wǎng)絡(luò)，令新產(chǎn)品更加快速、有效地登陸市場，使得集團(tuán)產(chǎn)品處于行業(yè)領(lǐng)先地位。截至2013年12月底，本集團(tuán)共擁有566個營業(yè)所及75個倉庫以服務(wù)33,504家經(jīng)銷商及110,355家直營零售商。
2013年康師傅連續(xù)六年獲得福布斯亞洲50強(qiáng)稱號，康師傅品牌亦榮獲英國Interbrand評審的「臺灣國際品牌價值調(diào)查」第二名，品牌價值高達(dá)14.98億美元，這已是康師傅連續(xù)11年于此調(diào)查獲得前五名。2014年3月「最佳品牌」揭曉中國最具影響力品牌，康師傅獲德國品牌協(xié)會頒發(fā)「最佳產(chǎn)品品牌」及「最佳食品與飲料品牌」兩項(xiàng)獎項(xiàng)，該活動旨在推廣成功且具創(chuàng)新性的品牌管理。這些榮譽(yù)的獲得，除對康師傅品牌力及競爭力的肯定外，更激勵我們不斷努力致力于為消費(fèi)者提供更豐富美味及安心的產(chǎn)品。
我們秉承「取之于民，用之于民，回饋社會，永續(xù)經(jīng)營」之道，以不同的方式去幫助社會上有需要的人，如助學(xué)，抗洪，扶貧，環(huán)保，支持體育活動等，讓企業(yè)及社會同步健康發(fā)展。2013年我們持續(xù)投放資源以履行企業(yè)社會責(zé)任。我們積極響應(yīng)「從農(nóng)田到餐桌」全程質(zhì)量控制的理念，恪守消費(fèi)者食品安全原則；我們于精進(jìn)生產(chǎn)效能的同時，亦不斷貫徹節(jié)能減排的工作；我們繼續(xù)啟動「世界名校獎學(xué)金計劃」，以支持兩岸優(yōu)秀學(xué)生繼續(xù)深造；舉辦「康師傅創(chuàng)新挑戰(zhàn)賽」，讓更多具備創(chuàng)新特質(zhì)的青年可取得到大學(xué)進(jìn)修的機(jī)會。
「民以食為天，食以安為先」，食品安全已經(jīng)成為關(guān)乎國計民生的頭等大事。康師傅作為方便面行業(yè)的領(lǐng)頭羊，圍繞「一個核心，六個放心」運(yùn)作，以食品安全為核心，透過對供貨商的監(jiān)督管理，原物料質(zhì)量與安全的保障，生產(chǎn)環(huán)節(jié)關(guān)鍵控制點(diǎn)監(jiān)控，嚴(yán)格的成品檢驗(yàn)管理機(jī)制，優(yōu)化流通領(lǐng)域的管理以及質(zhì)量體系的監(jiān)督審查，以確保產(chǎn)品質(zhì)量與安全，建立MIS管理信息系統(tǒng)，構(gòu)建質(zhì)量信息在線共享平臺；運(yùn)用六西格瑪管理，精進(jìn)產(chǎn)品質(zhì)量；啟動追溯系統(tǒng)信息化建設(shè)，提升產(chǎn)品追溯能力；持續(xù)推動食品防護(hù)管理機(jī)制，降低食品安全意外風(fēng)險，優(yōu)化經(jīng)銷商倉庫質(zhì)量管理，提升通路倉庫質(zhì)量；推動供貨商ISO22000食品安全管理體系認(rèn)證，加強(qiáng)供貨商食品安全管理。食品安全是關(guān)系身體健康和生命安全的大事，康師傅將不斷致力于產(chǎn)品質(zhì)量與安全，為廣大消費(fèi)者提供安全、美味、健康的食品。
本公司于1996年2月在香港聯(lián)合交易所有限公司上市。于2013年12月31日，本公司之市值為162億美元。現(xiàn)時本公司已被納入英國富時指數(shù)中亞太區(qū)（除日本外）的成分股、摩根士丹利資本國際(MSCI)香港成分股指數(shù)及恒生指數(shù)藍(lán)籌股行列。自2008年起，康師傅控股因其穩(wěn)健的財務(wù)記錄及出色的管理和創(chuàng)業(yè)技能，已經(jīng)連續(xù)６年被福布斯評為「亞洲50強(qiáng)」上市公司。
今后，本集團(tuán)仍將發(fā)展焦點(diǎn)集中于食品制造、營銷及流通行業(yè)，并繼續(xù)強(qiáng)化通路與銷售系統(tǒng)網(wǎng)絡(luò)，以建立「全球最大中式方便食品及飲品集團(tuán)」為奮斗目標(biāo)。
Tingyi (Cayman Islands) Holding Corp. (the “Company”), and its subsidiaries (the “Group”) specialise in the production and distribution of instant noodles, beverages and instant food products in the People’s Republic of China (“PRC”). The Group started its instant noodle business in 1992, and expanded into the instant food business and beverage business in 1996. In March 2012, the Group further expanded its beverage business, the strategic alliance between the Company and PepsiCo in the beverage business in the PRC was established. The Company is exclusively manufacture, bottle, package, distribute and sell PepsiCo non-alcoholic drinks in the PRC. The Group’s three main business segments have established leading market shares in the PRC’s food industry. According to ACNielsen SCAN TRACK EXPRESS, based on sales volume, year-to-date December 2013, the Group was the market leader in instant noodles, ready-to-drink teas, bottled water, overall juice and egg rolls, gained 44.1%, 51.8%, 23.6%, 25.9% and 19.8% market shares respectively. According to Canadean December 2013 data, based on sales volume, Pepsi carbonated drinks gained 31.8% market share and held a second position. After years of hard work and accumulation, “Master Kong” has become one of the best known brands among consumers in the PRC.
The Group distributed its products throughout the PRC through its extensive sales network consisting of 566 sales offices and 75 warehouses serving 33,504 wholesalers and 110,355 direct retailers as of 31 December 2013. This extensive sales network is a significant contributor to the Group’s leading market position and it enables the Group to introduce new products rapidly and effectively.
2013, Master Kong, for the sixth consecutive years was named one of the 50 best listed companies in Asia by Forbes, and for the eleventh consecutive years one of the top five of “Taiwan’s top ten international brands” by InterBrand UK and ranked No.2 in the year. The brand value of Master Kong has reached US$1,498 million. In March 2014, “best brands” uncovered the most powerful and successful brands in China, Master Kong received the “Best Product Brand Award” and the “Best Food & Beverage Brand Award” from The German Brands Association. The ranking is aiming to promote successful and innovative brand management. By obtaining these honors, the brand power and competitiveness of Master Kong were recognized, what’s more, we are encouraged to constantly endeavor, trying to provide consumers with more varieties of delicious and safe products.
Master Kong adheres to the philosophy of “from the people, to the people, giving back to the society, sustainable operation”. We use different ways to help the people in need, such as sponsoring education, fighting floods, relieving earthquakes, relieving poverty, environmental protection and supporting sports activities. In 2013, we continued to allocate resources to take our corporate social responsibility to enable the concurrent healthy development of the enterprise and the society. We actively supported the concept of total quality control“from farm to table”and strictly abided by the consumer food safety principles. While improving production efficiency, we also continuously implemented energy saving and emission reduction. We continued to initiate the world elite universities scholarship program to support outstanding students across the Strait to further their studies and held “Master Kong Creative Challenges” to allow more young people with an innovative quality have the opportunity to go to university to further their studies.
“Food is No. 1 need and food safety is the first consideration”. Food safety has become the top priority related to people’s livelihood. Being a leader in the instant noodle industry, Master Kong operates by focusing on “one core, six assurances” with food safety as the core. Product quality and safety are ensured through the supervision and management of suppliers, the guarantee of raw material quality and safety, the monitoring of key control points during the production stage, a stringent mechanism for the examination and management of finished products, the optimization of management in the circulation field and the supervision and review of the quality system. We have established the MIS execution information system to construct online shared platforms for quality information; made use of Six Sigma Management to improve product quality; initiated the informationization of the tracking system to increase product tracking capability; continuously promoted the food protection and management mechanism to reduce food safety accident risks, optimize quality management for warehouses of distributors and improve the quality of network warehouses; facilitated ISO22000 food safety and management system certification for suppliers to strengthen food safety management for suppliers.
The Company was listed on The Stock Exchange of Hong Kong Limited in February 1996. Market capitalisation as at 31 December 2013 was US$16.2 billion. The Company is a constituent stock of British’s FTSE All-World Asia Pacific Ex-Japan Index, Morgan Stanley Capital International (MSCI) Hong Kong Index and a component stock of Hong Kong‘s benchmark Hang Seng Index. For six consecutive years from 2008 to 2013, Tingyi was named one of the 50 best listed companies in Asia by Forbes for its solid financial track record and excellent management and entrepreneurial skills.
Focused on food manufacture, sales and circulation business, the Group will continue to strengthen its logistics and sales network in the PRC with target of becoming “The biggest Group for Chinese Instant Food & Beverage in the World”.
